Uber has doubled down on its push into food delivery in Europe, the Middle East and Africa, tripling its headcount in the region and signalling the importance of the Uber Eats business as it prepares to float.
Uber said it would have 900 people working in its Uber Eats business in the EMEA region next year, from 300 currently, having launched just two years ago in London.
Uber Eats’s EMEA head Rodrigo Arevalo said the company was also seeking to make it easier for people to order on its website, and not just on the app where it currently generates more than 80pc of orders.
At rival JustEat, for example, the split is much more even between mobile and website orders, with around half placed via customers’ mobiles.
The latest update comes as part of a wider push by Uber Eats to grow its presence in the food delivery market, and last month it announced that it would be launching around 400 so-called “virtual restaurants” across the UK by the end of the year.