Towering Toronto Wolfpack set to grow rugby league in Europe's cities


Heard the one about the Australian who founded a Canadian rugby league team to play in England? For a sport that has spent most of its 123‑year history confined to northern towns, rugby league’s landscape has changed more than perhaps ever before.

In August, there was Catalans Dragons’ groundbreaking victory in the Challenge Cup final, while more than 3,500 miles away Toronto Wolfpack have been ticking along nicely for the past two years, coasting through League 1 in 2017 and topping the Championship this season.

Scepticism was at an all-time high when Toronto were admitted into the Rugby Football League in 2016. Nobody was quite sure how to receive such a unique project but on Sunday the Wolfpack could be about to gatecrash the top table much sooner than anyone expected, with promotion to Super League assured if they beat London Broncos in the Million Pound Game.

“We’re creating a rugby revolution in Toronto,” says David Argyle, the man behind the project. The Australian mining tycoon moved to Canada almost 20 years ago but his love for rugby league never wavered, not least when the opportunity to bankroll a new franchise in Toronto materialised.

“Rugby league, along with Toronto Wolfpack, has achieved what the NFL has flirted with for years: a transatlantic team based in England,” he says. “We’re at the cutting edge of sport and the NFL are looking at this and watching on, I promise you.”

Toronto play their games in blocks to minimise transatlantic travel, which will continue next year. If promoted, they will spend a fortnight based in Manchester, playing two away games, before returning to Canada for two fixtures at Lamport Stadium, where crowds average around 8,000.

“The inroads we’ve made with the people of Toronto already is incredible,” Argyle says. “We’ve got one guy who drives from West Virginia – around eight hours – for every game, then drives back.”

But Argyle’s millions are not simply being spent on building a rugby league juggernaut in Toronto: he wants to create a much greater, far-reaching legacy for the brand. “It’s very important to develop rugby players of the future,” he says. “We already have one Canadian-born player in Quinn [Ngawati, who made his debut last year] and there will be more to come. We work closely with Rugby Ontario in their endeavours, who put 100,000 kids through their programme. What we can offer at the Wolfpack is a pathway into professional rugby, irrespective of the code.”

The harsh early-year climate in Toronto causes problems, but Argyle has devised a plan that will not only counter that but help spread the growth of the game. “We’ll be playing some of our early‑season home games in other cities across Europe that people will enjoy,” he says, with Copenhagen, Dublin and Nice three potential bases. “We’ll be taking Super League to major European cities that haven’t seen it before: what’s not to like?”

Argyle’s plans for world domination do not end there. He wants to bring international rugby to Toronto next year, with the 30,000-capacity BMO Field, home of Toronto FC, a venue Argyle believes would “sell out in a heartbeat”. “If we get promoted, our target is 15,000 visiting fans next year,” he says. “That would mean UK-based arrivals at Pearson Airport would increase by 14.5% and room occupancy would be up by 2% just because of the Wolfpack.”

If Sunday’s game does not go to plan and Toronto fail to win promotion? “Regardless of that, there will be a celebration,” Argyle says. “We will celebrate the success of the year and the growth of the brand no matter what – but if we win, those celebrations may be a touch more exuberant.”



Source link

Leave a Reply

Your email address will not be published.